Stampin’ Up is a popular multi-level marketing company that specializes in selling paper crafting and scrapbooking products. Founded in 1988, the company has gained a loyal following of customers and demonstrators – independent business owners who sell the company’s products through in-home parties, workshops, and online.
However, in recent years, there has been a noticeable trend of demonstrators leaving Stampin’ Up. This article will explore the reasons behind this phenomenon and its impact on the company.
The Rise of Stampin’ Up Demonstrations
Stampin’ Up’s business model relies heavily on its network of independent demonstrators. These individuals are attracted to the company for various reasons, including a passion for crafting, flexible work hours, and the opportunity to earn money by selling products they love. Demonstrators often build a loyal customer base and create lasting relationships with fellow crafters.
Over the years, Stampin’ Up has successfully built a strong community of demonstrators, providing them with training, support, and incentives to grow their business. The company’s annual convention, OnStage Live, is a highly anticipated event where demonstrators can connect with each other and learn about new products and techniques.
5 Main Reasons Behind Demonstrators Leaving Stampin’ Up
Despite the many benefits of being a Stampin’ Up demonstrator, there has been a noticeable uptick in demonstrators leaving the company in recent years. This trend has sparked discussions and speculations within the crafting community, with many wondering why they are choosing to leave.
1) Changes in Compensation Structure
One of the main reasons for demonstrators leaving Stampin’ Up is changes in the compensation structure. In 2018, the company announced that it would be reducing the commission earned by demonstrators from 20-25% to a flat 10%. This was a significant decrease for many demonstrators who relied on their income from Stampin’ Up as their primary source of livelihood.
The company also introduced performance-based bonuses, which some demonstrators feel are unachievable and do not adequately compensate for the loss in commission. These changes have caused many demonstrators to re-evaluate their profitability and consider other options.
2) Saturation of the Market
Another reason for demonstrators leaving Stampin’ Up is the saturation of the market. The company has been around for over three decades, and in that time, it has built a significant customer base and recruited an impressive number of demonstrators. However, with so many individuals selling the same products, it has become challenging for demonstrators to stand out and make a profit.
Moreover, with the rise of social media and online marketplaces like Etsy, more crafters are choosing to sell their handmade items directly to consumers rather than through Stampin’ Up. This has led some demonstrators to explore other avenues outside of the company.
3) Limited Product Offerings
While Stampin’ Up offers a wide range of high-quality products, some demonstrators feel limited by the company’s product offerings. They may want to expand their business by selling other crafting supplies or branching out into different areas like home decor or jewelry making. However, as per the terms and conditions of being a demonstrator, they are only allowed to sell Stampin’ Up products.
This limitation can be frustrating for some demonstrators who want to diversify their business and offer more options to their customers. As a result, they may choose to leave Stampin’ Up and explore other opportunities that allow them more freedom in product selection.
4) Personal Reasons
Aside from the reasons listed above, there are also personal factors that may influence a demonstrator’s decision to leave Stampin’ Up.
Some may have experienced burnout and no longer find joy in their business, while others may have other personal commitments that require more of their time and attention. These personal reasons may also contribute to the growing number of demonstrators leaving Stampin’ Up.
5) Lack of Support
Lastly, some demonstrators have expressed dissatisfaction with the level of support they receive from Stampin’ Up. While the company does provide training and resources for its demonstrators, some feel that it is not enough. They may have difficulty reaching their upline (the person who recruited them), and their concerns or questions may not be adequately addressed.
In some cases, demonstrators have also reported feeling undervalued and unappreciated by the company. This lack of support can be demoralizing for demonstrators, leading them to seek out other opportunities.
Impact on the Company
The departure of demonstrators has undoubtedly had an impact on Stampin’ Up as a company. With a decrease in sales from departing demonstrators and possible negative reviews and experiences shared by these individuals, the company’s reputation may be affected.
Moreover, as many of these demonstrators were loyal and long-time sellers for Stampin’ Up, their departure could result in a loss of customers who have developed a relationship with them. This could lead to a decline in overall sales and revenue for the company.
Additionally, with a decrease in demonstrators, there may also be a decline in new talent and fresh ideas within the company. Demonstrators often provide valuable feedback and suggestions for product development and marketing strategies. Without their insights, Stampin’ Up may struggle to innovate and stay competitive in the market.
Furthermore, as departing demonstrators explore other avenues and potentially begin selling competing products, it could result in a loss of market share for Stampin’ Up. This could have a ripple effect on the company’s success and sustainability in the long run.
Alternative options for demonstrators:
While leaving Stampin’ Up may be a difficult decision for demonstrators, there are alternative options available for them to continue their crafting business and passion. Here are some potential avenues they can explore:
1) Joining Other Direct Sales Companies
One option for demonstrators looking to continue their direct sales business is to join other companies that offer similar products. There are various direct sales companies in the crafting industry, such as Close to My Heart and Creative Memories, that offer a range of products including stamps, papers, and embellishments.
By joining these companies, demonstrators can continue selling their favorite crafting products while potentially expanding their customer base. They may also have the opportunity to attend company events and receive training and support similar to what Stampin’ Up offers. However, it is essential to thoroughly research and compare compensation structures and other factors before joining a new company.
2) Selling Handmade Items on Online Marketplaces
Another option for demonstrators looking to continue their crafting business is to sell their handmade items on online marketplaces like Etsy or Amazon Handmade. These platforms allow individuals to showcase and sell their unique creations directly to consumers, without the limitations of a direct sales company.
Selling on these platforms may require more effort in terms of marketing and managing inventory, but it also offers demonstrators more flexibility in product selection and pricing. They can also have control over their profit margins and potentially earn more than they would with Stampin’ Up’s commission structure.
3) Teaching Crafting Classes
For demonstrators who enjoy sharing their crafting skills and knowledge, teaching classes can be a viable option. They can offer in-person or online classes on various crafting techniques and projects, charging a fee for participation.
This option allows demonstrators to showcase their expertise and potentially attract new customers through class attendees. It also provides an additional source of income outside of selling products directly.
4) Starting a Crafting Blog or YouTube Channel
With the rise of digital media, starting a crafting blog or YouTube channel has become a popular option for demonstrators to share their talents and connect with an online audience. They can create tutorials, showcase new products, and engage with viewers through comments and live streams.
This option allows demonstrators to reach a larger audience beyond their local community and potentially earn income through advertisements and sponsored content. However, it requires consistent effort and dedication to build a following and maintain the success of the blog or channel.
5) Creating an Independent Business
Finally, for demonstrators looking to have complete control over their business, they can choose to start their own independent crafting company. This option may require a significant investment in terms of time and resources, but it allows for complete creative control and the potential to earn higher profits.
Demonstrators can create their own unique product line, sell through their website or at craft fairs and markets, and even potentially expand into wholesale and retail opportunities. However, this option comes with significant risks, as running a business involves many challenges and uncertainties.
In conclusion, while many demonstrators may choose to leave Stampin’ Up for various reasons, there are alternative options available for them to continue their crafting business and passion. Whether it is joining other direct sales companies or taking a more independent route, these alternatives allow demonstrators to explore new avenues while still pursuing their love for crafting.
It is essential for Stampin’ Up to recognize and address these concerns in order to retain their demonstrators and maintain their position as a leading direct sales company in the crafting industry. So, it is crucial for Stampin’ Up to reevaluate their policies and provide better support and incentives for their demonstrators, ensuring a mutually beneficial relationship that promotes long-term success.
By doing so, Stampin’ Up can not only retain their current demonstrators but also attract new talent and continue to thrive in the competitive crafting market. It is vital for companies to prioritize and nurture their relationships with their partners, whether it is through direct sales or other avenues.
Demonstrators play a critical role in the success of Stampin’ Up, and by valuing their contributions and addressing their concerns, the company can continue to innovate and grow in the ever-evolving crafting industry. So, let’s hope that Stampin’ Up takes these suggestions into consideration and continues to support and empower their demonstrators for a brighter, more sustainable future. So, let’s keep crafting and creating together!